Design is to writing as air is to breathing, one is necessary for the other to be possible. This essay about the correlation between writing and design is very eye opening. When everyone was just a little child we all had to write our first paper and it was horrible no doubt about it, their was no design the grammar was atrocious and your thoughts were probably a mess. As we have developed over the course of our education these elements have increased 100 fold for most people. Over that exponential growth of our skills our design was also increased. In order to have a good paper you need to have an interesting layout. Without an "eye grabber" your target audience will get bored very easily and just stop reading your paper, so design is of the utmost importance. The way you design your paper very much shows how you communicative on a daily basis. You can even think of this as a gateway into your authors mind. One could say this for many reason, for example if the layout is poor and thoughts have no correlation it is safe to assume that the author is a scatterbrain. Were on the other end of the spectrum if the paper is very neatly organized with bullet points or something of that manner you can assume that the author is very organized.